Apple TV sales topped 1B in 2013 becoming Apples stest growing hardwareapple tv 2013
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Sales of the Apple TV are estimated to have grown by 0 percent in 2013, reaching around 10 million units for the calendar year, or some 1 billion worth of settop boxes sold to end users.
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Dediu estimates that 2 million Apple TV units are around 3. billion, with 2 million units sold since 200. If the Apple TV is included in total iOS device sales for 2013, Apple shipped about 20 million units running iOS last year.
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Bloombergsupported that assertionearlier this month, when the publication claimed that a new Apple TV is set to be introduced in April. Unnamed sources suggested that while Apple may show off a new device, its not expected to go on sale to the public until later this ll, implying that it could be a significant revision of the current thirdgeneration Apple TV.
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Apple CEO Tim Cook admitted Friday its hard to continue referring to the Apple TV as a hobby with more than 1 billion in sales in 2013.Given the success of the Apple TV last year, even without an update to the diminutive streaming device, Cook admitted its tough to continue to call the settop box a hobby anymore. For years, Apple has mously referred to the Apple TV with that identifier, suggesting that it does not see the product as a major revenue driver in the same shion as the iPhone or iPad.
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Apple Chief Executive Tim Cook revealed during his companys annual shareholder meeting on Friday that total sales of the Apple TV topped 1 billion in 2013. Priced at each, that would mean sales were beyond 10 million for the year.
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Estimated Apple TV sales since 200. ChartviaHorace Dediu of Asymco.
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In response to the new data released by Cook, analyst Horace Dediu of Asymcotook to Twitterto reveal he estimates that sales of the Apple TV have increased by 0 percent year over year. That would make the Apple TV the companys stestgrowing hardware product.
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Over the last year, Apple has been steadily adding new channels to the Apple TV, offering usersnew waysto access highdefinition content on their television. Despite this, there is still not a formal App Store for the Apple TV something a vocal subset of users have been clamoring for since the redesigned, iOSbased settop streamer became available.
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Cooks announcement comes the same day that Apple has launched anew promotionproviding a free 2 iTunes gift card with the purchase of a new Apple TV in the U.S. Given that the device hasnt seen a hardware upgrade since early 2012, its been taken by some as a sign that a new model could be revealed in the near future.
Friday, February 2, 201, 101 am PT 011 pm ET
Apple TV sales topped 1B in 2013, becoming Apples stest growing hardware